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Check out stories from the Chip Peddler…

Challange

Posted by on 10:09 am in Uncategorized | Comments Off on Challange

Challange

I was about to post this BLOG last year and instead my year was interruptedwhen a collision occurred during a bicycle ride north of Durango and I spent a good part of the year recovering from injuries I had sustained.READ BELOW from last year.To t…

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Refinement

Posted by on 9:45 am in Uncategorized | Comments Off on Refinement

Refinement

It has taken quite a while to refine the product line to what it is today, 3 flavors of tortilla chips.

The task may seem simple, but in reality there is a lot more to the story than it appears. We started with the idea of making snacks with regional ingredients from suppliers who had similar business practices. Potatoes seemed like a great place to start given that just south of Farmington is one of the largest producers of potatoes in the nation and we were hoping to combine them with sunflower oil from the plant that was being built in Dove Creek. The Alamosa Valley in Colorado is also well known for the potatoes they grow and we were able to tap into that source for a portion of the year.

With a background in branding we wanted to make sure that the name of the company would be dynamic enough to move about within given space (I did not want to be stuck with a name like “Durango Potato Chip Company” and then have to wiggle my way to a different name if the product line changed.) and this strategy has paid off with the ability to make more products than just potato chips. Currently we are only making tortilla chips but we still have the option to make potato chips again or under the “Chip Peddler” brand anything that you can put into the form of a chip, rice chips, beef jerky chips, you get the idea.

Back to refining, we are now sourcing our corn from the Ute Mountain Ute, Farm and Ranch where they grow a NON-GMO white corn along with 3 other NON-GMO varieties. Our sunflower oil from Colorado Mills in Lamar, CO where they get their High Oleic sunflower seeds from Colorado, Kansas and Texas. The salt has always came from Redmond Trading Company where they mine Real Salt® in Redmond, UT. Our Red Chili Cheddar chips will have Hatch, NM chili powder and the cheese comes from Commercial Creamery located in the North West US. Lime powder is a product ordered from American Spice.

For a little over the past 5 years we have been juggling the production of both potato chips and tortilla chips, each having their own challenges and unique production requirements that have to be met. Over the years it became clear to us that working on just 1 of the 2 product lines would help us refine the chosen product and also give us the ability to strengthen the product line with more flavors. Now production is running smoother than before and has freed up additional time which will allow us to develop a stronger regional sales push strategy.

Event Ready

Chips for DEVO cycling event.
Santa Fe – Bikes and Brews
Free Nachos after Zia Town Series, Enduro Race.
This could be the Stillwater Music event.

San Juan Brewfest, Durango Brewing Co. tent.
Oktoberfest, BREW Pub and Kitchen tent.

Marketing Ideas

I have been working on some creative ways that the “Chip Peddler Brand” can be involved in the cycling community. I was able to put together a “Time Trail” starting area for racing events that will allow the rider to stage inside the truck and exit the rear down a ramp.

We made a Podium for winners.
Swedish biker touring in Northern NM this spring.

Two Wheel Tribe

The year started out slow, I had been nursing what I thought to be a small sprained ankle or pulled ligament, turned out to be a calcium deposit (possibly from a prior injury). After having it removed the rest of the season was great, although I did break a toe during a ride along the Colorado Trail during the summer, and got in miles on both the Road Bike and Mountain Bike this year.
Extra bone in left foot, how long has that been in there?


One of the best things I did this year was to sign up for the Zia Town Series enduros. Hanging out with the Fort Lewis Skyhawk cycling team was a lot of fun and humbling, when comparing our finish times.

 Here I am at the finish of the Star Wars Enduro


The start of Raider Ridge Enduro.




Shocker Enduro


Road Miles along the Rim of the Colorado National Monument

Colorado Trail, we did Molas Pass to Graysill Trail on this day.
Cycling up to Rolling Pass
Durango to Farmington, 8 hrs 10 min – 59 miles / sunny
Tabeguache – Whitewater to Lunch Loops
Tour of Desolation and Disappointment – Keep going
Tour of Desolation and Disappointment – Endless ribbon.
Tour of Desolation and Disappointment – 2nd day climb.

Inspiration

Temple Grandin was in town and if you don’t know her story check it out.

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Socially Awkward

Posted by on 11:17 am in Uncategorized | Comments Off on Socially Awkward

Socially Awkward

Growing up I never really felt like I fit in, you could call it being shy or maybe not having enough self esteem, what ever the case, many times I would just not want to be part of the whole “Group” thing. Sure, I would lead up the neighborhood football games and organize bicycle races across the street, but on Friday night, going to a High School party was not for me, I just wasn’t one to start up a conversation then and I still feel uncomfortable now. So, I have just signed up for a Facebook account (because the business needs a page) and I am still stumbling though my social life, except this one is online.

Here is where I feel more comfortable, getting ready to ride.
Comfortable, even in these pants..

Let me back up a little, ever since I started “Durango Snack Werks” my focus has been on what it takes to run a manufacturing facility. Each financial decision is usually focused back into the production and distribution side of the business, this has led to an antiquated computer and a void in my digital life. In my defense there is a lot of rational behind some of the decisions of keeping the old equipment. Including the fact that I had the Adobe® Creative Suite on the computer which enabled me to still design a lot of the marketing materials needed for the company.

One day I found the exact same computer at a yard sale, it sat to the side for years waiting for the day that it would become the main computer. After a couple years of hearing moaning and groaning sounds coming from the current computer hard drive, the color processor started to fail and it was becoming increasingly difficult to read what was on the screen. It had now become time to act.

Just before I was rescued.

I was able to get both machines down to the store “Connecting Point” our local Mac® store where they were able to address all of my digital issues, that is except for the problems that I create for myself. During this process we also stepped into this decade and picked up a iPad Mini.

What are those problems you may ask, at the same time my computer is crashing we are trying to get our Facebook account up and running to join the digital community, whoo hoo. As I am stumbling through the “pages section” of the account I end up making duplicate pages and decide to consolidate them into the www.facebook.com/ChipPeddler site using the “merge pages” option. Long story short, I end up merging them in such a way that it cancels the site I want and under the terms “you can only make a change to this page once” and we no longer have the page we want working. However we do have all of these working.

https://www.facebook.com/thechippeddler
https://www.facebook.com/pages/Chip-Peddler
https://www.facebook.com/pages/Chip-Peddler-Live

During this digital dilemma, I am contacted by an old friend from Art Center College of Design, Mark Verlander who, with his wife, have been running their own design firm, Verlander Design, since 1991. His perspective on the Chip Peddler brand was refreshing and exciting and I was so glad to get his feedback on where the weaknesses lie. We have been put on a “Social Networking Diet” which will include, but not be limited to, Instagram, LinkedIN, Pintrest, Google +, Facebook and Twitter. From now on this will be referred to as (Insta Link Pin+Face Tweet). I have my son helping me with some of the “Social” sites and we should have most of the networking between the apps figured out soon.

Business News
 
This past winter we have been focused on making the best tortilla chips in the business and at the same time trying to come up with a spicy version of the product.

We have been adding a jalapeno powder to some of the samples and then adding a cheese blend to the chips after they have been cooked. Next batch we will be adding some cracked jalapeno to the blend.

Two Wheel & Outdoor Events
Silverton WhiteOut was a blast, we needed to pray to the snow gods but the well designed course kept us on snow most of the time.

Jeff heads up the hill with the boxes getting them ready for Mitch to descend with.

Mitch in full slide.

Here I am taking my first lap.

Durango Bike Company / Chip Peddler – Factory Pits

Post race celebration in the Imperial Hotel –  Silveton, CO
12 Hours of Messy Verde started out setting up on Friday evening and cruising about making sure people had chips to go with the rest of the Pre-Race Dinner they might have been making.

If my memory is correct, she was in from Moab, cute trailer.

12 Hours of Mesa Verde, running start.

They all started at 7:00 am and by 7:15 the snow was falling fast and did not let up for about 2 hours.
I was fretting having to take my loop, I was not prepared for such a storm, then they called it, whew.

Durango Bike Company/Chip Peddler – Race Central
Levi Kurlander after a lap, most people were this dirty just riding in the parking lot.
Racer taking off on the 2nd lap after being handed the baton inside the building.

Opps, ran over the broom.

Music:


Growing up I hated the sound of the Banjo, after going to the Durango Bluegrass Meltdown the past few years the blood of my forefathers races faster and faster inside of me.
After clicking on Iron Horse’s version of “Rocketman” by Elton John, I started listening to their album “Pickin’ on Modest Mouse” and can’t quit.
Truck along the old Denver and Rio Grand route.

Make: Ford
Year: 1946
Model: 1/2 TON / 6 1/2 FT. STAKE: – This was basically the  same truck offered in 1945. However, it and other Ford trucks were now available in five colors: black, Greenfield green, light Moonstone gray, Modern blue and Vermillion. All were trimmed in Tacoma cream.
MODEL: 69C or 6GC 
BODY TYPE: (86) Stake
PRICE: $1,105
WEIGHT: 3,086 lbs.
PROD. TOTAL: 2,310
ENGINE: Tonner
CHASSIS: (1/2) TON: Wheelbase: 114 in. Overall Width: 74.14 in. Overall Height: 71.45 in. GVW: 4,700. Tires: 6.50 x 16 (V-8); 6.00 x 16 in. front 6.50 x 16 in. rear (6-cyl.).
CONVENIENCE OPTIONS: Passenger seat (Panel). Heavy-duty battery. Heavy-duty generator. AM Radio. Right hand windshield wiper. Heater-defroster.  Seat covers. Right-hand taillight.

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Socially Awkward

Posted by on 11:17 am in Two Wheel News | Comments Off on Socially Awkward

Socially Awkward

Growing up I never really felt like I fit in, you could call it being shy or maybe not having enough self esteem, what ever the case, many times I would just not want to be part of the whole “Group” thing. Sure, I would lead up the neighborhood football games and organize bicycle races across the street, but on Friday night, going to a High School party was not for me, I just wasn’t one to start up a conversation then and I still feel uncomfortable now. So, I have just signed up for a Facebook account (because the business needs a page) and I am still stumbling though my social life, except this one is online.

Here is where I feel more comfortable, getting ready to ride.
Comfortable, even in these pants..

Let me back up a little, ever since I started “Durango Snack Werks” my focus has been on what it takes to run a manufacturing facility. Each financial decision is usually focused back into the production and distribution side of the business, this has led to an antiquated computer and a void in my digital life. In my defense there is a lot of rational behind some of the decisions of keeping the old equipment. Including the fact that I had the Adobe® Creative Suite on the computer which enabled me to still design a lot of the marketing materials needed for the company.

One day I found the exact same computer at a yard sale, it sat to the side for years waiting for the day that it would become the main computer. After a couple years of hearing moaning and groaning sounds coming from the current computer hard drive, the color processor started to fail and it was becoming increasingly difficult to read what was on the screen. It had now become time to act.

Just before I was rescued.

I was able to get both machines down to the store “Connecting Point” our local Mac® store where they were able to address all of my digital issues, that is except for the problems that I create for myself. During this process we also stepped into this decade and picked up a iPad Mini.

What are those problems you may ask, at the same time my computer is crashing we are trying to get our Facebook account up and running to join the digital community, whoo hoo. As I am stumbling through the “pages section” of the account I end up making duplicate pages and decide to consolidate them into the www.facebook.com/ChipPeddler site using the “merge pages” option. Long story short, I end up merging them in such a way that it cancels the site I want and under the terms “you can only make a change to this page once” and we no longer have the page we want working. However we do have all of these working.

https://www.facebook.com/thechippeddler
https://www.facebook.com/pages/Chip-Peddler
https://www.facebook.com/pages/Chip-Peddler-Live

During this digital dilemma, I am contacted by an old friend from Art Center College of Design, Mark Verlander who, with his wife, have been running their own design firm, Verlander Design, since 1991. His perspective on the Chip Peddler brand was refreshing and exciting and I was so glad to get his feedback on where the weaknesses lie. We have been put on a “Social Networking Diet” which will include, but not be limited to, Instagram, LinkedIN, Pintrest, Google +, Facebook and Twitter. From now on this will be referred to as (Insta Link Pin+Face Tweet). I have my son helping me with some of the “Social” sites and we should have most of the networking between the apps figured out soon.

Business News
 
This past winter we have been focused on making the best tortilla chips in the business and at the same time trying to come up with a spicy version of the product.

We have been adding a jalapeno powder to some of the samples and then adding a cheese blend to the chips after they have been cooked. Next batch we will be adding some cracked jalapeno to the blend.

Two Wheel & Outdoor Events
Silverton WhiteOut was a blast, we needed to pray to the snow gods but the well designed course kept us on snow most of the time.

Jeff heads up the hill with the boxes getting them ready for Mitch to descend with.

Mitch in full slide.

Here I am taking my first lap.

Durango Bike Company / Chip Peddler – Factory Pits

Post race celebration in the Imperial Hotel –  Silveton, CO
12 Hours of Messy Verde started out setting up on Friday evening and cruising about making sure people had chips to go with the rest of the Pre-Race Dinner they might have been making.

If my memory is correct, she was in from Moab, cute trailer.

12 Hours of Mesa Verde, running start.

They all started at 7:00 am and by 7:15 the snow was falling fast and did not let up for about 2 hours.
I was fretting having to take my loop, I was not prepared for such a storm, then they called it, whew.

Durango Bike Company/Chip Peddler – Race Central
Levi Kurlander after a lap, most people were this dirty just riding in the parking lot.
Racer taking off on the 2nd lap after being handed the baton inside the building.

Opps, ran over the broom.

Music:


Growing up I hated the sound of the Banjo, after going to the Durango Bluegrass Meltdown the past few years the blood of my forefathers races faster and faster inside of me.
After clicking on Iron Horse’s version of “Rocketman” by Elton John, I started listening to their album “Pickin’ on Modest Mouse” and can’t quit.
Truck along the old Denver and Rio Grand route.

Make: Ford
Year: 1946
Model: 1/2 TON / 6 1/2 FT. STAKE: – This was basically the  same truck offered in 1945. However, it and other Ford trucks were now available in five colors: black, Greenfield green, light Moonstone gray, Modern blue and Vermillion. All were trimmed in Tacoma cream.
MODEL: 69C or 6GC 
BODY TYPE: (86) Stake
PRICE: $1,105
WEIGHT: 3,086 lbs.
PROD. TOTAL: 2,310
ENGINE: Tonner
CHASSIS: (1/2) TON: Wheelbase: 114 in. Overall Width: 74.14 in. Overall Height: 71.45 in. GVW: 4,700. Tires: 6.50 x 16 (V-8); 6.00 x 16 in. front 6.50 x 16 in. rear (6-cyl.).
CONVENIENCE OPTIONS: Passenger seat (Panel). Heavy-duty battery. Heavy-duty generator. AM Radio. Right hand windshield wiper. Heater-defroster.  Seat covers. Right-hand taillight.

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New Years Resolution

Posted by on 7:48 am in Uncategorized | Comments Off on New Years Resolution

New Years Resolution

“To post Blog reports more often”Okay, so it is April 1st, will you believe me?  I know it is now three months since a New Years Resolution should have been made, but why wait until next year.My last post went out on Friday the 13th and the whole …

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New Years Resolution

Posted by on 7:48 am in Two Wheel News | Comments Off on New Years Resolution

New Years Resolution

“To post Blog reports more often”Okay, so it is April 1st, will you believe me?  I know it is now three months since a New Years Resolution should have been made, but why wait until next year.My last post went out on Friday the 13th and the whole …

read more

The past, the moment, the future.

Posted by on 8:48 am in Uncategorized | Comments Off on The past, the moment, the future.

The past, the moment, the future.

Learning from the past, living in the moment, looking to the future.Quite a few things happened in 2014 that are helping point us in a direction that will focus on tortilla chips for the near future.1) – Zia Taqueria, They have been a tremendous amount…

read more

The past, the moment, the future.

Posted by on 8:48 am in Uncategorized | Comments Off on The past, the moment, the future.

The past, the moment, the future.

Learning from the past, living in the moment, looking to the future.Quite a few things happened in 2014 that are helping point us in a direction that will focus on tortilla chips for the near future.1) – Zia Taqueria, They have been a tremendous amount…

read more

The past, the moment, the future.

Posted by on 8:48 am in Uncategorized | Comments Off on The past, the moment, the future.

The past, the moment, the future.

Learning from the past, living in the moment, looking to the future.Quite a few things happened in 2014 that are helping point us in a direction that will focus on tortilla chips for the near future.1) – Zia Taqueria, They have been a tremendous amount…

read more

The past, the moment, the future.

Posted by on 8:48 am in Two Wheel News | Comments Off on The past, the moment, the future.

The past, the moment, the future.

Learning from the past, living in the moment, looking to the future.Quite a few things happened in 2014 that are helping point us in a direction that will focus on tortilla chips for the near future.1) – Zia Taqueria, They have been a tremendous amount…

read more